WE THINK TRADE FAIR NEW!
PANORAMA Berlin moved to Tempelhof Airport with a clear mission from January 2020. Founded in 2012, PANORAMA Berlin is the pioneering meeting point for decision-makers from the fashion and lifestyle business. PANORAMA Berlin has since become one of the most relevant European platforms. Together with the Tradeshow for Quality Garments SELVEDGE RUN & Zeitgeist, PANORAMA Berlin presents Brands for Women & Men twice a year. The international brands are assigned to the different areas of Smart Formalwear, Casual- and Sportswear, Contemporary Styles, Denim, Heritage and Streetwear, Acessoires and Shoes as well as sustainable fashion and curated lifestyle products.
In view of fundamental upheavals in the apparel trade, the relevance of conventional trade fair formats in their old form is being questioned. PANORAMA Berlin’s trade fair managers answer these questions with a new concept that gives visitors new impulses and exhibitors the opportunity to present themselves in a sharp and clear way. Under the motto REBEL WITH A CAUSE, the current tenor of the fashion industry is “Keep it up”. Questions are asked whose answers sometimes hurt, but are important in order to be successful in the future. This new attitude of PANORAMA is militant but always connected with self-reflection and humour. At Tempelhof Airport, companies will be presenting themselves that want to break with the established and present themselves in an environment oriented towards lifestyle consumer behaviour.